Skin is the most visible and the largest organ of the body. As one gets older, the skin starts to show wrinkles and fine lines which are actually signs of reduced skin health. For people who are careful with their health and looks, this is a call for action. Skin constantly repairs itself from within, outer layers of skin are constantly scrapped off and new skin is revealed from beneath. This process is controlled primarily by a protein called Collagen. Collagen is the main building material of skin and it is responsible for the health of skin. In infants the process of skin rejuvenation proceeds at faster rates, that is why babies always have healthy and fresh skin. As one gets old, skin rejuvenation slows down and at a certain age the skin starts to show wrinkles and fine lines. Skin also develops dark spots due to slower production rate of Collagen.
Certain skin care products claim to have anti-aging effect on skin. Is this true or it’s just another baseless marketing tactic? Skin care cosmetic products and medications are part of the larger cosmetic medicine industry. There is an ever-increasing competition in this market. To rise above the competition, many manufacturers depend only on the marketing tactics rather than improving their products and delivering more value to customers. This creates a perplexing situation for the buyer; quality products become hard to distinguish from a pile of waste.
The term “anti-aging” quickly catches attention because of its seemingly mythical meaning. The term “anti-aging” is a pseudonym actually, it is used in marketing to attractively refer to a product that increases the rate of skin rejuvenation. These products were developed initially as medications for skin ailments. They work by increasing Collagen production, helping to remove dead skin and revealing healthy new skin. The efficacy of many such skin medications is tested and proven clinically. In fact some more potent compositions of these compounds are prescribed as medicine for patients suffering from skin problems by dermatologists.
These anti-aging medicines are based on alpha-hydroxy acids (AHA); a class of chemical compounds with proven medicinal value and harmlessness for human health. Skin care cosmetics which claim to have anti-aging effect are actually less potent variants of alpha-hydroxy acids based compounds. These have a decreased concentration to make their effects on skin less profound, and safe. An example of AHA based skin care products is VIVITÉ skin care range. It is one of the few products which can be used without prescription from doctors. Although “anti-aging” sounds like something fictional, these products do actually work by reversing the changes in skin which occur as results of aging.
As the products haven proven medicinal effects on skin, they are well suited for regular use for lasting results. Cosmetic products like VIVITÉ and a few other alpha-hydroxy acids based regimens are certified safe for everyday use, however higher potency products should not be used without a skin specialist’s prescription. Given their therapeutic benefits for skin in any age, they are good for all. In fact their regular use is recommended by dermatologists to keep skin healthy and rejuvenated.
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